Business Communication
Throughout this powerful and insightful online business communication course you will learn how to implement effective communication in the organisation. You will be able to implement public relations and marketing tools to form part of the overall integrated marketing communication strategy.
The ultimate aim of this course is to help you master the skills necessary to become a better communicator in the organisation, understand how traditional and social media could be used to reach a larger target audience and how you could implement specific elements to ensure a more productive organisational culture.
Through four units of courses you will learn how to become a master at a number of communication practices.
As part of course one, why effective communication is vital for your organisation’s survival, you will learn:
How the communication process works, understanding several types of communication and communication styles, understanding specific non-verbal cues, implementing formal and informal communication in the organisation, understanding how to listen effectively and how listening could prevent conflict in the organisation. You will also understand how an organisational structure looks and how groups communicate on the various levels of communication in a company. Maslow’s hierarchy of needs is discussed specifically for you to understand what level of the hierarchy you reach, as the overall goal is to reach the self-actualisation stage.
As part of course two, how you can use public relations to make branding easy, you will learn how to:
Convert consumers into customers by utilising the various public relations tools, manage public relations activities and decision-making practices, draw up a public relations strategy, integrate a public relations strategy with new media techniques and how to respond promptly, accurately and confidently when a crisis strikes an organisation. You will also learn public speaking skills as well as what the difference is between marketing and public relations.
After completing course three, why the implementation of integrated marketing communication is important in the modern world, you will be able to:
Define traditional marketing and online marketing, implement the methods of traditional marketing in an organisation and know the differences between the advantages and disadvantages of traditional marketing. You will be able to implement online marketing tools in an organisation and know what the seven elements of the marketing mix is as well as how to utilise it in the organisation. You will learn how to conduct a SWOT analysis in an organisation to determine where valuable resources could be saved as well as how to draw up an integrated marketing communication strategy.
After completing course four, understanding the importance of media relations in your organisation, you will be able to:
Understand how media theories are applied in media institutions, the key role of diverse cultures in mass media, the importance of frame of references and empathy and how it could prohibit prejudice behaviour in the organisation. You will understand the difference between the positive and negative impacts of the media in the modern world and how to implement traditional and new media techniques in the organisation. In conclusion, you will also learn how to implement a social media strategy in the organisation.
This course provides an abundance of information that will help you understand how to utilise all the above-mentioned skills in your organisation to increase productivity, profit, resources and create an excellent communication structure to decrease conflict and misunderstandings.